Client results
We measure success in one currency: your revenue.
Here’s what happens when Shopify brands get the attribution foundation right and put smarter paid media behind it.
Case study
Happy Box — Canadian Gifting Brand
Ecommerce — Shopify · Meta Ads, Google Ads, Email, Organic
76%
Q4 2025 sales growth
61%
Full-year revenue growth 2025
1,000+
Holiday boxes sold out in 4 weeks
The Challenge
Happy Box is a Canadian gifting company running paid campaigns across Meta and Google, email through Klaviyo, and building organic traffic. But when it came to answering the most basic question — what’s actually working? — they were stuck. Meta reported strong ROI. Google showed solid conversion numbers. But neither matched what Happy Box was seeing in their Shopify revenue. The gap between platform-reported performance and actual sales wasn’t a rounding error. It was a trust problem making every budget decision feel like a guess. For a seasonal gifting business with a critical Q4 window, guessing is expensive.
What We Did
We implemented a multi-touch attribution framework connected directly to Happy Box’s Shopify store ahead of Q4 2025 — deliberately timed to build clean data before the make-or-break holiday season. Instead of relying on each platform’s self-reported conversions, we built a framework that tracked every customer’s journey from first touch through Shopify purchase. Every channel became visible in a single consistent view: paid search, paid social, email, organic, and direct. We also unlocked LTV data — revealing which channels were best at acquiring first-time buyers versus re-engaging existing customers, allowing budget allocation by customer segment rather than blended ROAS.
The lesson
Happy Box’s story isn’t unique in its challenge. Every Shopify brand running paid media knows the gap between platform-reported numbers and actual sales. What’s notable is how quickly the right data changed the trajectory. The shift wasn’t about spending more. It was about spending right — and having the confidence to make those calls fast enough to capitalise on seasonal moments that don’t wait for perfect data.
For any Shopify brand still making budget decisions based on what Meta and Google report: the gap between those numbers and your actual sales isn’t just an analytics problem. It’s a growth problem. And it compounds every season you don’t fix it.
Want results like these?
Book a free growth audit and we’ll show you exactly where the gap is between your platform data and your real Shopify revenue — and what it would take to close it.