Everything Shopify brands want to know about working with us.

1. What does Scrutiny Agency specialise in?

We specialise in ecommerce growth for Shopify brands — specifically Meta Ads, Google Ads, a refined multi-touch attribution methodology, and a proven tech stack that gives you a true picture of which channels and campaigns are actually driving revenue. We work with DTC brands ready to scale profitably, not just spend more.

2. How do you help Shopify brands grow revenue?

We focus your ad spend on what’s actually working. Full-funnel Meta and Google campaigns built around your real Shopify data, closing the attribution gap so you know exactly which channels are driving purchases, and continuously optimising against ROAS, CAC, and LTV — not platform vanity metrics.

3. What is attribution and why does it matter for my Shopify store?

Attribution connects your ad spend to real revenue in Shopify. Since iOS 14, platform-reported data has become increasingly unreliable — many brands are scaling based on inflated ROAS numbers that don’t match actual Shopify revenue. We implement a refined multi-touch attribution framework and the right tech stack to close that gap, giving you a single trustworthy source of truth for every dollar spent.

4. My ROAS looks fine in Meta — why should I care about attribution?

Meta’s reported ROAS often overstates performance — it uses view-through attribution and last-click models that take credit for sales that would have happened anyway. When you cross-reference with actual Shopify revenue, the numbers rarely match. Without proper attribution you may be scaling the wrong campaigns, cutting ones that are actually working, and leaving real growth on the table.

5. What ad platforms do you work with?

Primarily Meta (Facebook & Instagram) and Google (Search, Shopping, and Performance Max). These represent the highest-leverage channels for most Shopify brands. We assess your product, margins, and audience to determine the right channel mix — and test systematically before scaling spend.

6. How do you measure success? What does reporting look like?

Every report ties back to revenue — ROAS, CAC, LTV, and revenue by channel. You get live dashboard access so you can see performance at any time, plus monthly strategy review calls where we walk through what’s working, what we’re testing, and where the strategy is going next.

7. Can AI help improve my Shopify ad results?

Yes — and we use it strategically. AI helps us move faster on creative development, audience research, copy iteration, and data analysis. But AI is a tool in our stack, not a replacement for strategy. Every decision is made by experienced people who understand your brand, your margins, and your market.

8. Why Scrutiny Agency over a larger ecommerce agency?

• Senior-led work — you’re not handed to a junior account manager
• Attribution-first — we build the data foundation before scaling spend
• No bloated retainers — you pay for focused execution, not internal meetings
• Shopify-native thinking — we understand your store, margins, and what profitable growth looks like
• Revenue-focused reporting — not vanity metrics designed to make us look good

9. What size Shopify brands do you work with?

Typically brands spending $5K–$100K+ per month on paid media who want better results from their existing budget, or brands preparing to scale who need the attribution infrastructure in place first. If you’re just starting out and haven’t found product-market fit yet, we’ll tell you honestly and point you in the right direction.

10. Who founded Scrutiny Agency?

Scrutiny was founded by John Meloche, a performance marketing strategist with nearly 20 years of experience. After watching brands overpay for under-delivery at bloated agencies, John built Scrutiny differently — senior expertise, lean execution, and a genuine obsession with results that show up in your Shopify revenue, not just a dashboard.