How we work
No pitch calls. No proposals before we understand your brand. No billing before we’re aligned.
Here’s exactly what working with Scrutiny Agency looks like — from first conversation to ongoing growth partnership.
01
Free Growth Audit
30 minutes
Everything starts here. No slides, no pitch deck — just an honest conversation about your brand, your current ad performance, and where the gaps are. You’ll leave with at least two or three concrete observations about what’s likely costing you money, regardless of whether we work together.
→ What to bring: your approximate monthly ad spend, ROAS targets, and any frustrations with your current setup.
02
Attribution & Performance Audit
If there’s a clear fit
We go deeper — auditing your paid media accounts, Shopify data, and attribution setup. We’re looking for the gap between what your platforms are reporting and what’s actually showing up in your Shopify revenue. We assess campaign structure, audience targeting, creative approach, conversion tracking, and attribution methodology.
→ Deliverable: written findings with prioritised recommendations and an honest assessment of what growth looks like.
03
Strategy & Engagement Design
Custom to your brand
We design a custom engagement around your brand, budget, and growth targets — not a templated package. This defines exactly which channels we’ll run, how we’ll build your attribution framework, what creative strategy looks like, and what we’re optimising toward. We align on KPIs before anything goes live.
→ Deliverable: custom growth strategy with channel plan, attribution scope, KPI framework, and engagement terms.
04
Launch & Attribution Foundation
Weeks 1–3
Before we scale spend, we build the foundation. We implement your multi-touch attribution framework and connect your Shopify data so every dollar is tied to real revenue outcomes. This is the step most agencies skip. We treat it as non-negotiable. Once attribution is clean, campaigns go live with proper structure and conversion tracking mapped to actual Shopify orders.
→ Most brands are fully live within 2–3 weeks of engagement start.
05
Ongoing Optimisation & Growth
Ongoing
This is where most of the work happens. Campaigns are continuously optimised against real attribution data — shifting budget toward what’s working, cutting what isn’t. Every month you get a revenue-focused report, a strategy review call, and live dashboard access. As data compounds, so does performance.
→ On average, 90% of our clients increase their investment in year two. That’s what happens when data consistently supports scaling.
What we don’t do
We don’t take on brands that aren’t ready to scale. If you haven’t found product-market fit yet, we’ll tell you honestly.
We don’t run campaigns without clean attribution. Scaling spend on bad data isn’t growth — it’s expensive guessing.
We don’t disappear after onboarding. You work directly with senior strategists throughout — not a junior account manager.
We don’t pad reports with vanity metrics. If it doesn’t tie to Shopify revenue, we’re not leading with it.
Start with a free growth audit
30 minutes. No pitch. No pressure. Just an honest look at your current performance and what’s possible for your Shopify brand.